Operations / Media Today
Decisions that need you.
The operations home for 27 ad platforms. Spend trend, connected accounts, and the next recommended action — with evidence above the advice.
On the board
What you see
Truth before advice.
Account, window, source, and conversion definition sit above the recommendation. If there is not enough signal, the board says so. Review is the primary action. Agents and campaigns live on their own surfaces — not inside this board.
Questions
Which ad platforms does Media Today support?
27 ad platforms, including Google Ads, Meta, LinkedIn, Microsoft, Reddit, X, TikTok, Amazon, The Trade Desk, DV360, and retail media. One operations home.
How often does the data refresh?
Metrics refresh automatically for connected accounts. You can also trigger a manual refresh. Historical data stays on the same board.
Can I create custom reports and dashboards?
Yes. Build the board you need: spend, CPA, conversions, and the call to make next. Schedule a report when a decision is required — not a weather reading.
How do you handle cross-platform attribution?
Synter normalizes metrics across platforms so you can compare them. Attribution lives on its own surface and connects spend to closed-won, not just website conversions.
Can I track budgets across all channels?
Yes. Spend vs budget per platform, campaign, and account. Alerts fire when you are approaching a cap or when spend changes unexpectedly.