Attribution
Closed-won is the truth set.
Media Today connects spend to attributed revenue. CRM closed-won is the truth set — not a website conversion proxy. Compare models when you need to explain the path.
Models
Compare the credit.
Questions
What is multi-touch attribution?
Multi-touch attribution assigns credit to multiple marketing touchpoints along the customer journey, rather than just the first or last interaction. You see which channels and campaigns actually moved the deal.
How does Synter connect to my CRM?
Synter integrates with HubSpot, Salesforce, and other CRMs via native API connections. We pull deal data, pipeline stages, and revenue so you attribute actual closed-won — not just a website conversion.
Which attribution models does Synter support?
First-click, last-click, linear, time-decay, position-based (U-shaped), and custom weighted models. Compare them side-by-side.
Can I track the full customer journey across channels?
Yes. Synter stitches touchpoints across 27 ad platforms plus organic, email, and direct to show the path from first touch to closed deal.
How is this different from Google Analytics attribution?
GA4 attribution is limited to web sessions and lacks CRM integration. Synter connects ad spend to pipeline and revenue in your CRM.